Wish lists are a pain.
It looks like a small request – at best. It comes top down, it guts your strategy, it unbalances all the hard work you put in prioritising and forces you to make difficult trade-offs.
Great news: you need to validate that i...
Paul Ortchanian
Posted on May 6th, 2017
Product management is empirical, verifiable by observation, experience, and practice. I’m amazed at how calculated and theoretical some make it be. Put yourself into the right critical thinking mindset, do some customer research, think through your...
Paul Ortchanian
Posted on February 27th, 2017
Make the right hard calls. Prioritize ruthlessly. As a product leader, you’re most often evaluated by your ability to make difficult trade-offs quickly. When considering new features to enhance the existing product, what are the critical elements t...
Paul Ortchanian
Posted on January 21st, 2017
It's bad when big decisions are made without context, or with little explanation. It’s worst when you're told that there are no master plans, that success will no longer be about delivering product features. Success will be about customer value lear...
Paul Ortchanian
Posted on December 26th, 2016
You’re the one who will tell people what should be built and why. So why was it so tough to get engagement from the technical teams? Because people need to buy into your vision and engineers should understand the ‘why’ behind their work and how it re...
Paul Ortchanian
Posted on December 19th, 2016
I lead a team and we deliver ‘product like’ hardcore digital platforms. The outputs of our work are non-marketing products. Like a restaurant's mobile app that lets you order your meal ahead of time for example. People always think that product mana...
Paul Ortchanian
Posted on December 17th, 2016
As a rule, when products go wrong, everyone has contributed in some important way. I was asked how I’ve had so much success keeping product expectations in check?
There are as many product management approaches as there are weight loss programs. Mos...
Paul Ortchanian
Posted on November 20th, 2016
Three years ago I was asked to join Edelman to orchestrate the turnaround of their North American technology group. With my March anniversary I thought I’d share a few things learned about leadership, management and working in a company whose norm...
Paul Ortchanian
Posted on November 16th, 2016
